The Project: Create creative, performance-driven communications for Uber.

CRM and Performance at Uber touches every piece of the business. I’ve had the exciting opportunity to touch every single one of them, from Rides to Eats to JUMP to Elevate. As a Copywriter on the Digital team, I take unique briefs and turn them into engaging, performance-driven content. I’ve explained new products, built loyalty program communications from the ground up, brainstormed and executed on creative tests, and much more.

Click on the images below to get a closer look at some comms you may have seen in your inbox.