The Project: Showcase how Yelp for Restaurants was inspired by customers to make real changes.

I don’t need to get into the Pandemic, we all lived it. But restaurants are still dealing with the fallout, and there’s no end in sight. However, from the moment the world shut down, restaurant owners and chefs found creative ways to innovate, change, and get ahead of the chaos of the industry.

Yelp for Restaurants went through a huge revamp, too. We were tasked to find a way to not only show off all of their new features, but also to hint at where they came from. We interviewed three inspiring restaurant owners and showcased their creativity through a series of videos all around the campaign Turn the Tables.