Orderly

 The Project: Get restaurant owners to care about their finances, and use Orderly to help.

Orderly is restaurant food cost management done for you. But restaurant owners? They don’t even think about their food costs. As Orderly’s Content Marketing Manager, I had the unique opportunity to create an entire brand voice and tone, and then build and execute upon a content marketing plan, involving emails, blog posts, and more.

Blog posts and content downloads helped educate potential customers. Click on the images to read the posts.

The Complete Guide to Bar Profitability educated restaurant bar owners about all the mistakes they’ve been making when it comes to their cocktails.

The Complete Guide to Bar Profitability educated restaurant bar owners about all the mistakes they’ve been making when it comes to their cocktails.

This numbers and math-based post showcased Orderly’s revolutionary Restaurant Food Index in an accessible way for restaurant owners.

This numbers and math-based post showcased Orderly’s revolutionary Restaurant Food Index in an accessible way for restaurant owners.

The 35 Reasons Why Restaurants Fail was quick, simple, straightforward, and informative.

The 35 Reasons Why Restaurants Fail was quick, simple, straightforward, and informative.

This quick, simple piece highlighted common frustrations amongst restaurant owners, and taught them new ways to save.

This quick, simple piece highlighted common frustrations amongst restaurant owners, and taught them new ways to save.

Orderly’s first-ever webinar walked participants through common problems faced by restaurant owners, and then concluded with a push to purchase Orderly.